In 2045, due to various geopolitical events, many of Earth's cities have become slums; its inhabitants regularly escape into the virtual reality world of the OASIS. Its co-founder, the late James "Anorak" Halliday, announces a contest in which players must find an Easter egg inside a gate that requires three keys hidden in the worlds; the winner to receive full ownership and control of the OASIS. This attracts a number of Gunters ("egg hunters") as well as the video game conglomerate Innovative Online Industries (IOI), headed by their new CEO Nolan Sorrento, who employs researchers of Halliday, as well as top gamers and indentured servants called "Sixers".
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